Wednesday, September 24, 2014

Google


Google was called Back Rub but they changed it to make people think that their company could handle a lot of data that other search engines couldn't. So far their is no internet information on the origin or creator of the original google logo. It was updated in 1998 and the colors were switched and an exclamation point was added around in 1999.

Then they hired Ruth Kedar to modify the brand logo.  Her first try she did'nt want to mess to much with the text. So she added a pattern between the two o's, with the colors used in the previous logo, to symbolize an infinite connection.
She then focused on one of the o's using an infinite pattern and adding a target. This was to show that the Google search engine was very precise an complicated but simple to use. 
In the next version their was a shift in the typeface and layout. The circles overlap and join with a target to show the globally targeted nature of the business. But she though it looked to much like the olympics logo. 
After that they tried adding a magnifying glass as one of the o's and a target in the other. They also changed the font to ITC Leawood. They added the Google colors as well. In another version of it they got ride of the target and put a smile in the magnifying glass.
In the last reiterations of the logo they switched up the colors and tried tilting one if the o's. They also added a touch of dimension and shading.





Multiplane


In this project I learned how to make different layers to create a multiplane and make a starry background in Photoshop. I also learned how to make it look like the things in the back are farther away when moving. 

Wednesday, September 10, 2014

My Font



My font is Dot Matrix. It says Dot Matrix is someone who is emotional emotional, understanding, progressive, and relaxed. These relate to me because I like to express how i feel rather than using statistics. I think the best word is the one i hear. I am progressive and like to move forward. I am also relaxed, i don't try to discipline myself and go with the flow most of the time.


Worm



In this project I learned how to use the puppet warp tool. I also learned create a shadow that follows the worm across the screen. And I learned how to make the worm go from one side of the screen to the other side. I really enjoyed animating the worm with the puppet warp tool.